Word: readerly
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...most aggressive of all the publishers searching for a solution to the ailing print business. It's common to see a Times product on a new communications device, from the first iPhone to the first Kindle. Later this month, the paper is supposedly coming out with a new Times Reader - the section fronts and archived crossword puzzles free, the rest by subscription - available as an Adobe Air application. It would hardly be surprising then to learn that the newspaper has been quietly working with Amazon to create an even more compelling Kindle-based product that takes advantage of a larger...
...Kindle from the start. But since the device's E-Ink display technology doesn't handle color, let alone high-quality photos, the Kindle has been more of an experiment than a revenue gusher for magazine publishers. E-Ink, which is also on the upcoming Plastic Logic e-reader - its display measuring 8.5 inches by 11 inches - is reportedly nearly two years away from full color...
...what will emerge on top? The Kindle or some other e-reader? The bigger question is whether readers, used to getting content for free on the Web, will be willing to pay for it on a device that's better suited to reading...
...Since the Kindle qualifies as "new technology", it is supposed to find its initial market among the young and impressionable. The opposite appears to be true. People who should have fixed habits including reading physical books using reading glasses are buying an electronic book reader instead...
...books are expensive, too. A copy of Master Your Metabolism: The 3 Diet Secrets to Naturally Balancing Your Hormones for a Hot and Healthy Body! costs $9.99. People under 50 are not likely to buy that book anyway. Buying a magazine is a better deal. An issue of The Reader's Digest for Kindle costs only $1.25, but that is a publication for older people, as are most of the Kindle magazines which include old people favorites Forbes, The Atlantic, and US News. It is interesting that Teen People is not one of the magazine titles being offered for Kindle...