Word: readerly
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...Purpose Driven Connection, which debuted last month and is published by the Reader's Digest Association, is a leap of faith for Warren at a time when newspapers and magazines are under great financial strain. The launch also took place just months after Warren faced his first real barrage of public criticism, for his support of California's anti-gay-marriage ballot referendum, Proposition 8, and for his prominent role in Barack Obama's Inauguration ceremony. So while the magazine may be a financial gamble, it's also a test of Warren's influence and golden touch...
...there is a comparable secular figure, it is Oprah Winfrey. It's no surprise, then, that the Reader's Digest executive who oversees Purpose Driven Connection launched O magazine for America's favorite talk-show host during a previous tenure at Hearst. Alyce Alston knows that the greatest asset a celebrity like Oprah or Warren brings to a publication is the power of their brand. And so just as O is all about Oprah, from the cover shot to the features inside, there's a lot of Warren in Purpose Driven Connection. (See pictures of a drive-in church...
...According to The Wall Street Journal, "Amazon.com Inc. plans to release a program Wednesday for reading electronic books on Apple Inc.'s iPhone, extending Amazon's sales of digital books to devices beyond its Kindle e-book reader...
...Magazine and newspaper publisher Hearst recently released its own publication reader and Dow Jones is marketing products to allow people to see The Wall Street Journal on the small screen...
...Amazon's sales of its Kindle ebook reader have been modest. Estimates put units sold in the fourteen months since the device was introduced at 500,000. That's not much for a product endorsed by Oprah...