Word: readers
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Dates: during 1980-1989
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...ritual is performed at the wedding altar when Heather marries a man who turns out to be a homosexual. Rachel notices him wearing lipstick and eyeshadow in a local wine bar, and the reader is left to wonder how bovine the bride must be to have been led into this situation. The union lasts longer than one might expect, though once free, Heather heads off to Venice, where she promptly becomes a novelistic cliche: the Englishwoman who falls in love with an Italian...
...Whittle seeks to displace are enraged by his project. "Whittle's plan is not far away from book burning," exclaims T George Harris, editor of American Health, which offers 100,000 subscriptions free of charge to doctors. "We aren't about to roll over," declares Kenneth Gordon, publisher of Reader's Digest. John Beni, president of Gruner + Jahr USA, publisher of Parents and Expecting, vows, "Magazine publishers will strike back...
...serving the reader, say critics, is the least of Whittle's concerns. Competitors charge that Whittle's publications are nonmagazines, nothing but bound "advertorials" -- editorial copy that is designed to promote the interests and products of advertisers. Many magazines, including TIME, accept this form of advertising, but the American Society of Magazine Editors' guidelines require it to be labeled as such and clearly distinguishable in its look from the editorial text. "Whittle's whole magazine is done for the client," says American Health's Harris. "In a regular magazine the advertorial is like an island." Whittle, of course, insists that...
Clark Kent personifies fairly typically the average reader who is harassed by complexes and despised by his fellow men . . . any accountant in any American city secretly feeds the hope that one day there can spring forth a superman who is capable of redeeming years of mediocre existence...
Most horror stories appeal to a collective memory of childhood, the sense of being small and vulnerable in a world filled with large, mysterious beings. Portrayals of innocence or helplessness stalked by danger produce responses that are largely involuntary and hence all but fail-safe: a reader's skin crawls, a moviegoer looks away from the screen or screams. One variation on this formula is its mirror opposite: an evil child is born into an unsuspecting, defenseless society. This situation crops up in folk literature, with tales of changelings or of sleeping women seduced and impregnated by incubi, and occasionally...