Word: readers
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Like Obama, Gates can consume reams of information. His photographic memory is legendary. He is a voracious reader of history, spy novels and pulp fiction. He's subscribed to the Book-of-the-Month Club for 50 years. And he is careful, meticulously so. One decades-long colleague told me Gates will cancel a briefing if he hasn't done his homework. "Preparation for him is a cathartic experience," says his spokesman Morrell. He vents brutal answers to imaginary questions so he can be more diplomatic on the Hill. He's vigilant about the stagecraft of statecraft, even taking...
...reader (Scott Shepherd), who transforms from an everyman office drone into “Gatsby” narrator Nick Carraway, casually begins reading the book on the pretext of waiting for his ancient, uncooperative computer to start up. Despite receiving odd looks from fellow employees, he continues reciting the text aloud. Soon, the play subtly shifts, and each one of the nobody office workers is cast in a role, drafted into the reader’s imaginary Fitzgeraldian world, where the romance, humor, and brutality of “Gatsby” are all poignantly real...
...other characters in “A Gate at the Stairs” initially seem flat—they are colorful, but the reader is never given enough information to theorize about their motives. An epiphany concerning Tassie’s employers near the end of the novel explains some of their actions, but it ultimately reveals more contradictions than solutions to the mystery of their behavior. In the hands of a writer less observant of human nature, the enigmatic behavior of the supporting characters would rob the novel of its internal consistency. But Tassie’s observations...
...lack of computerized coordination of sales data among remote bookstores means that publishers rely heavily on newspaper best-seller lists and, perhaps more importantly, on feedback from bookstore owners to divine what kind of book the Indian reader want. There is no equivalent to Oprah Winfrey - whose television show has been launching best-sellers in the U.S. for years - so boosting sales still requires a personal touch. Authors looking to increase their numbers are compelled to visit bookstores large and small to talk up their book. This word-of-mouth method among booksellers still reigns supreme in India. "They...
...Kindle has been getting the most attention among e-readers, but that's partly because it hasn't had much credible competition beyond the Sony Reader. Until now, that is: enter the Nook, from Barnes & Noble. Unlike the Sony Reader, the Nook arrives with a large bookselling infrastructure already in place around it. Like the Kindle, it costs...