Word: readers
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...source of information of the unfolding soda saga. The website featured a frequently asked questions section, pictures of unused prototype labels, and hypertext links to articles about other real sugar sodas. Just in case an 800-word essay speculating bottle design had left anything out, the blogger reminded the reader, “As always, keep your browser pointing here at BevReview.com for further updates… and don’t forget to follow us on Twitter to say informed!” I couldn’t bring myself to keep reading. It could have been, perhaps, that...
...novel. “In a lot of ways Dave is like the visual author of the movie,” Snyder says. “If you think about the movie as a normal book, Dave becomes in some ways like the imagination of the reader. I think that that is an amazing gift that he gives the movie, because the movie is not only the texture of what Alan wrote, but it’s also the mood that’s set by the drawings of Dave Gibbons.”But writer Alan Moore has divorced...
...pastor's partners at Reader's Digest aren't worried about readers being turned off by a Rick Warren overload. On the contrary, they're counting on his global appeal. "He's a powerhouse," says Alston in explaining the publisher's decision to take on the new title. "Nearly 50 million people read The Purpose Driven Life - that's nearly 20% of America!" The math added up for Reader's Digest, even as the company is preparing to either undergo financial restructuring or file for Chapter 11 bankruptcy. "If we touched just 1% of Evangelicals in America," Alston continues, "that...
...idea is to market the magazine through Warren's existing pastor networks. Reader's Digest has already sent out "pastor kits" (with copies of the new issue and DVD) to 100,000 churches that have worked with Warren in the past and contacted an additional 130,000 pastors with e-mail pitches. Congregants who subscribe in groups are eligible for a discounted membership that goes for less than the annual $29.95 rate...
...There is already a market for Christian magazines, including Christianity Today, Guidepost and Relevant. And religious leaders including Warren have published subscription newsletters. What Warren and Reader's Digest have created is essentially a new marketing and distribution network for Christian small-group materials, packaged in a glossy newsletter-on-steroids that features full-spread ads from groups like Compassion International and Regent University. (See pictures of John 3: 16 in pop culture...