Word: readership
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Dates: during 1930-1939
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Between the red-&-gold covers of Porter Sargent's famed catalog of 4,000 private schools, many an undecided parent seeks an educational niche for his offspring. Schoolmasters browse through it to get information about their competitors. But Private Schools' readership is by no means confined to these two classes. Wiseacres know that practically anybody can find something to amuse and instruct him in this fascinating volume, whose 20th Anniversary Edition was published in Boston last week...
More disillusioned than most of her heartthrob imitators, Dorothy Dix is nevertheless a stern foe of sexual irregularity among her readership. "Often a girl writes me that I have turned her back just as she was starting down the primrose path, and married men and women tell me I have kept them from the sin and folly of the double life," she says. To women who have been jilted by married men, she has a standard reply: "Quit befooling yourself with false hopes. . . . Now, when his romance with you is as stale as his marriage, he hasn...
...Readership Record Sirs...
...Many a woman, taught to drink by Prohibition, last week hooked a French heel over a brass rail. Tower Magazines, Inc. distributors of mass periodicals through Woolworth Stores, asked its middleclass, female readership if they would serve beer at home. "Yes" answered 76%. * States which Drys believe will fail to ratify the 21st Amendment: Alabama, Florida, Georgia, Iowa, Kansas, Kentucky, North Carolina, North Dakota, Nebraska, New Hampshire, Mississippi, Oklahoma, South Dakota, South Carolina, Tennessee, Utah...
Realizing that some explanation for its new makeup was due its startled readership, the Times explained: "In the 18th Century the Times was largely read in coffee houses. In the 19th it came to be read in trains. In the 20th it is read in cars and airliners...