Word: readership
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Dates: during 1990-1999
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...most measures, CR is thriving as never before. Between 1990 and 1993, its monthly circulation ballooned from 3.8 million to 5 million. Although that figure has remained flat since then, CR estimates its total readership, including pass-along and library copies, at 19 million. Consumers Union, the magazine's parent organization, operates on an annual budget of $133 million, most of which is raised through subscriptions and book sales. And in 1990, aware that its devoted audience was getting older (median age: 42), CR revitalized another magazine devoted to young people into Zillions: Consumer Reports for Kids, which comes...
According to Quinn, Generation X is utterly confused on every other issue, too, including safe sex, the environment, multiculturalism and alternative lifestyles. In political terms, the article concludes, its readership is hopelessly divided...
...American history. The current efflorescence may have begun with the literature and criticism by black women published in the early '80s, especially the works of Ntozake Shange, Michele Wallace, Alice Walker and Toni Morrison. These women, and those who came later, were able to reach both the traditional large readership, which is middle class, white and female, and a new black female audience that had been largely untapped and unaddressed...
...help but notice that the basement of Canaday resembles a graveyard of sorts. That's where the U.C. was, after all. Perhaps they have a special affinity with the dead--after all, we've heard that they are the Indy's largest readership...
While the New Yorker has recently been devoting a lot of space to coverage of the O.J. Simpson murder case and female-to-male transsexuals, its readership remains demographically distinct from the National Enquirer's. There is no market in which readership of both is above their national averages...