Word: readership
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Dates: during 1990-1999
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...magazine had earned recognition for its reporting on AIDS, homophobic assaults and gay politics, but its greatest success was in shaking up its competitors by challenging their brand of gay activism with a more militant stance. Outweek's upscale readership should have appealed to big-budget advertisers, but they shied away apparently because the magazine's attitude was controversial even in the gay community. In recent weeks staff infighting brought about the ouster of Gabriel Rotello, Outweek's editor and guiding spirit...
Frankel's strategy is driven partly by a fear of red ink. While the paper's readership numbers remain healthy -- the 1.2 million daily circulation is up 5% over last year -- advertising is down, as it is generally throughout the newspaper industry. The New York Times Co. newspaper group reported a 52% drop in profits, to $18.6 million, for the first quarter of this year. The Times is also keeping an eye on six-year-old New York Newsday, which is trying to fashion a niche in Manhattan as a thinking person's tabloid. If Newsday can outlast the other...
...Crimson on the same day is even more disturbing and puzzling. Who proofreads these reviews? What is the job of the Crimson editor if not to hunt down and destroy such syntactical Jabberwockies? I'm not sure who deserves more rebuke, the writers whose apparently tenuous comprehension of their readership's dominant tongue allowed them to submit these pieces, or the editors, whose carelessness or ignorance led them to print the offensive reviews...
...thoughtless and personally offensive. We hope that your choice of headlines was an oversight and not a promotion of the said assumption. If it was the latter, please review your responsibility to uphold the standards of good journalism and please reconsider the use of your power to manipulate your readership. Julia M. Fromholz '92 Courtney Alaine Williams...
Make purposeful use of capitals,underlining, positioning, and spacing. If youuse a typed resume, have it reproduced byphoto-offset. Beware of using too small type orreducing a typed resume, as you may also reduceyour readership. Use white or ecru paper withmatching envelopes and paper for your coverletters. Don't use bright-colored paper--it willovershadow your message and is more likely to landin the waste basket...