Word: readership
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Moreover, in spite of any general trend toward a broadening audience for Kubrick or Vonnegut, Fantasy and Science Fiction is permeated by a sense of its special readership. The editorial tone seems directed toward a circle as avid as the readers of pulp mystery magazines and as semi-expert as the clientele of Popular Mechanics. A typical introduction to one of the stories might read: "Now here's a story by an old friend of F& SF readers, one of the best young writers in the field. We think it's a story you're really going to like...
...viewpoint is that few of them are in prominent positions either as reporters or editors. The overwhelming majority of women journalists are still found on weeklies and the smaller dailies, where salaries are generally low, and on newspaper women's pages and magazines with predominantly female readership. Some big news organizations have begun to shop actively for female recruits, but the search goes slowly. No network news operation and no large publication aimed at a general audience is headed by a woman. Women commentators, broadcast producers, columnists and foreign correspondents remain relative rarities. Not that the talent pool...
...ability to tolerate vigorous dissent is one of the best characteristics of the new Jewish press, whether the dissent is of the left or the right. One fairly new journal, founded by post-college Jews in 1968 but only now making real gains in readership, is Ideas, a self-styled "journal of conservative thought" aimed at intellectuals. Its conservatism extends to politics as well as theology. One article last year by Editor Michael S. Kogan was called "Ignorance Abroad"-and turned out to be a fierce anti-Communist tract warning of the dangers of policies of accommodation with China...
Once bought almost furtively from newsstands by a predominantly male readership, the Enquirer now sells mainly in supermarkets to housewives. A 50 price rise to 200 last June has not deterred the customers, and the circulation department is installing 1,000 new store racks a week...
...back to the prospects for 1972. During recent months, Jet magazine, a black weekly, polled its readership of more than two million and found that 96 per cent of the respondents thought a black person should run for President this year. Two names led the list by a wide margin: Julian Bond (who will still be underage), with 30 per cent; and Cleveland's mayor, Carl Stokes, with 27 per cent, who nonetheless says he will "never be a candidate for elective office again...