Word: readership
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...chapter on intelligence for the basic psychology textbook he is co-authoring. He chose Atlantic because he says he was "writing for the layman." Yet the Atlantic is not the magazine of the masses. According to 1971 statistics provided by Harper Atlantic sales, 65 per cent of its readership graduated or attended college, over 70 per cent have an annual income of $10,000 and over, and over 57 per cent of the household heads are in professional or managerial occupations. Through twisted priorities, Herrnstein, a beginner in the field of intelligence, chose a popular solidly middle class magazine...
...scholarship and drawing heavily on the professionally disputed scholarship of Arthur Jensen and others, published his article in a popular magazine without previously publishing his ideas in a scholarly journal. He used his status as a Harvard professor to establish an illegitimate claim to expertise before an unapprised readership...
...immune to the profit squeeze that affects much of the press. In fact, the Times has been hit harder than most. Despite record revenues of $209 million, net income for the first nine months of this year is down nearly a third, to $6,435,000. Although Sunday readership continues to grow, circulation of the daily paper has dropped 31,842, to 814,290 in 1971, and ad volume is off more than 6%, or 3,649,000 lines...
...turn a profit. During the past decade, the Sun-Times circulation has held steady at about 540,000, and is first in the city itself. The Tribune, despite a drop of 100,000 in the same period, maintains a comfortable overall lead at 768,000, due to a large readership in suburbia and surrounding states, and it carries almost half of all the daily ad linage in town...
...faster distribution for a big street sale, more labor for heavier press runs, and frequent front-page replates to provide up-to-the-minute, eye-catching headlines. Chicago Today recently passed the Daily News in circulation, 438,000 to 425,000, while the News, thanks to a higher-income readership, carries 72% of all afternoon advertising. But annual losses are nonetheless estimated at about $5,000,000 for Daily News and $7,000,000 for Chicago Today...