Word: readership
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...membership losses (300,000 in the past three years) stem from disillusionment with the liberal program. Some who might have left are now moving in the Good News direction; about 1,800 of them gathered at a meeting in Cincinnati earlier this month. The magazine itself now commands a readership of 5,000 among the nation's 35,000 Methodist clergymen...
This story is rated GP; general readership permitted, parental guidance advised...
According to Doubleday and Fawcett, the principal publishers, the readership for such romances consists mostly of women looking for nonelectronic escape: teen agers, housewives, travelers and other solitary people. Literary reviews are rare and have little influence. What sells is the author's name on the jacket and that illustration showing a girl and a castle...
...Tribune insisted that three-quarters of its reader mail favored simplified spelling, but a significant segment of the readership came to feel the self-proclaimed "world's greatest newspaper" was rather the world's gratest. By the time McCormick died in 1955, the list of simplified words, which once ran as high as 80, was already shrinking. Reluctantly, the Trib shot down the sherif and later sank the frater. "Readers," sighs Editor Clayton Kirkpatrick, "wondered if Tribune editors knew how to spell." The latest style book retains only a few relics of the Bennett era, most of them...
WOMEN'S confessions are swamping the media. Lady Bird Johnson tells McCall's' readership what it was really like a heartbeat away from the President. Gloria Steinem brings a tape recorder to the Harvard Business School, listens to all the women students wailing, and plays it back to New York magazine. And Carrie Snodgress dissects her marital crisis with a dash of liberal chic for every audience of The Diary of a Mad Housewife...