Word: readership
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This is a serious question worth a serious discussion. Meanwhile, perhaps there should be a moratorium in the CRIMSON on the lopsided contest of quoting half-sentences from purloined documents to a largely mystified readership. Or if we must look forward to a continuation of that game, perhaps there should be a levelling up of the odds. With a drawerful of innocent CRIMSON correspondence, randomly selected, and an allotment of space equal to your reporters, I feel sure I could string together a group of quotations that would make the CRIMSON operation appear like one of life's darker conspiracies...
...Holland recently moved to a commune in Pasadena, Calif., having become deeply involved with the world of West Coast rock. Her former publisher, Atheneum, refused to publish Cold Iron, because the company felt the book's seamier sides would damage the author's standing with her regular readership. She then offered it to McCall, which brought it out under a nom de plume concocted from the name of her agent, Roberta Pryor...
...I.P.C. chairman, Cudlipp, former Mirror managing director, and erstwhile boy wonder of Fleet Street, was in trouble from the start. Rather than fire the 1,000-man staff of the Sun (formerly the Daily Herald), which had lost $30 million in an unsuccessful effort to win a youthful readership, Cudlipp last year sold the paper to Rupert Murdoch, an Australian interloper in British publishing. One result was increased competition for the Mirror, I.P.C.'s most profitable property. Most of the company's 13 women's magazines are losing circulation as interest wanes in their homey format-cooking...
...adds to these restrictions a subject whose controversial popularity automatically reduces the size of the book's potential readership, it seems hardly worthwhile to even bother writing it. But the financial rewards, if only temporary, can be considerable; the case and rapidity with which a collaborated autobiography can be put together are tempting. So it is not surprising that Dick Schaap, a well-known freelancer, has undertaken an "As told to..." book about New York Jets' quarter-back Joe Namath. And it is also not surprising that his effort falls short of its mark, plagued primarily by built-in style...
...Wait Until Tomorrow has all of these advantages. But after Namath's disappointing season last fall, and the Jets' failure to even regain their AFL title, much less the Super Bowl championship, much of what the book depends upon for readership appeal has vanished. And what is left reads like a post-facto apologia, in which few people still have any interest...