Word: readership
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...year, 500 copies of as amateurish-looking T5-page literary magazine with the vegusly menacing name of scorpion appeared in the Square. It sold for a dollar a copy, which was 20 coast more than it cost to print, and Robert Justice '66, its creator, lost 300 dollars. Whatever readership the first issue acquired had deserted both Cambridge and scorpion by the time the second came out is June...
...many readers do know the difference that Hot Rod has the distinction of being the most dog-eared magazine in the U.S. More than twelve car buffs pore over each copy, reports W. R. Simmons research company, which conducts readership studies for magazine publishers. Petersen's Motor Trend (monthly circ. 500,000) is not far behind, with 9.02 readers per copy. A sort of high-power consumer magazine, it "is for the average fellow with an above-average interest in autos," says Petersen. Car Craft, Rod & Custom, and Sports Car Graphic cover the other auto buffs Petersen could think...
...seven months, until last April 23, the Bay State Banner appeared on the newsstands once a week. Its staff was Negro, as was its predicted readership. Covering local church, community center, school, and urban renewal news almost exclusively, the Banner was read by more than a quarter of Roxbury's Negroes, Miller estimates, and was probably the only paper his readers read with any regularity or thoroughness. The Banner, following, probing, and trying to make intelligible Roxbury's renewal program, also won the support of the community leaders, largely through what Miller calls "our unusual editorial policy." The paper...
...print and out of mind since before World War I, Foxe has now been reissued in a one-volume recension that includes all the principal passages and restores to general readership a work that, at this distance of time, can be read without religious prejudice as a neglected and horrendously compelling Elizabethan masterpiece...
...Eisenstadt to preoccupy himself with publicity. Typically, he believes that many of the problems of the school system are rooted in its image and could be corrected without any fundamental changes in structure. One basic difficulty, he insists, is that Boston newspapers are geared to a suburban readership. Their aim is to flatter the suburbanite, and all too often this flattery becomes a destructive comparison of the city with the suburb; criticism of the city becomes a way of justifying the suburbanite's flight from Boston...