Word: readership
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...lively thought. Gwaltney had begun to fret that most alumni magazines were too parochial to cover the main story that serious college graduates care about when they cast their minds back to school: higher education's trends, troubles and triumphs. His solution: informative inserts to tap the vast readership of all alumni magazines combined...
...inform, and indeed to lead, an intelligent readership while that great reality unfolds is TIME'S aim for the years to come...
...that something must be done to overhaul bargaining techniques. But for the time being, the publishers are far less worried about what might happen two years from now than about what their circulation will be to morrow. And they have cause for concern. Even without the normal attrition in readership caused by a lengthy strike, the Times and Trib figure to suffer some losses as a result of their new 10? prices. When Manhattan's afternoon papers went to a dime in 1957. circulation dropped 20%, and after six years has barely managed to climb back...
...date for the contract now held by the Newspaper Guild, biggest (8,500 New York members) but weakest of the ten newspaper unions. That date is one of the Guild's few real power levers: it comes just a few days before national, state and local elections, when readership interest is at a peak; moreover, it marks the beginning of the Christmas advertising season, when publishers earn a hefty 25% of their yearly income. In trying to move in on the Guild's date, Powers is plainly trying to undercut his fellow union. And it speaks...
...Houston Post, with one of the biggest circulations in Texas (220,491), has of recent years quietly tended to patiently building up readership and its reputation as one of the best in the Southwest. With ailing Board Chairman and ex-Texas Governor William Pettus Hobby, 84, on the sidelines, his wife, Mrs. Oveta Culp Hobby, 58, ran things with the same crispness that she brought to her work as wartime director of the WACs and as first U.S. Secretary of Health, Education and Welfare. Last week the Post reached over the garden fence and, by outbidding four rivals, picked...