Word: readership
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...Pottinger were de signing books that became valued for their workmanship almost more than for content, the Press was barely surviving from a financial viewpoint. The selection of books lay heavily with the arts and letters, and many of the texis were overly pedantic for even a comparatively wide readership, Many a time the Press would put out a book that was certain to be a commercial failure just because it was so beautiful, crudite and lack-insert...
...write us about their experiences with the magazine. Some of the letters are complaints, some are praise, and others are simply chatty anecdotes. An example of the latter came recently from Lieut. Curtis R. Ehlert of the Air Force, who wrote: "I realize you are aware of your worldwide readership, but in case your records don't show it, you can place a pin in the map near Thule, Greenland, on the icecap." Lieut. Ehlert explained how this pinpoint got there: "My pilot and I are a crew for an F94 Starfire interceptor stationed at Thule. We were going...
Author Suárez' pessimistic fatalism is not calculated to win him wide readership in the U.S., although in Spain he has reaped a harvest of literary honors. He has won the Adonais Prize with a volume of poems, the Lope de Vega Prize with a play, and the Nadal Prize with The Final Hours, his first novel. U.S. readers will not have to share Prizewinner Suarez' gloomy attitude to respect his accomplishments as a novelist...
...dailies, few staffers exert more direct influence on readers than the food editor; only the front page and the comics have a bigger readership. Last week 133 of these influential newshens (130) and newsmen (three) gathered at Chicago's Drake Hotel for their tenth annual meeting, where they ate their way through as many as nine meals and snacks a day, dutifully reported on them for their papers. No one was more conscious of their influence than the 31 U.S. food companies who set the tables for them, filled them with food, and garnished the meals with compliments...
...week the Sunday supplement Parade (circ. 5,115,300) spoofed the whole practice with a circulation brochure to prove that it is headed unmistakably toward the "googol" (i.e., mathematical term for 1 plus 100 zeros). The present trend, says Parade "is assuredly toward the googol," since their new claimed readership is over one billion. Method of figuring it out: "Start with Parade's documented total of regular weekly readers (12,892,000), multiply by 3.2, the corrected coefficient of friction (always present in American homes), multiply that by 3.49 for expansion (especially in hot and humid weather), multiply this...