Word: readership
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...Quite honestly, I don't know. In the short run, I think the prospects for nonfiction, particularly academic texts, are better than for novels. As regards novels, I can think of two factors that may increase electronic readership. One is technology, when better reading devices that look and feel more like "real" books but can store several novels at a time are available. Two is finance. Producing a book in print form is an expensive undertaking. It seems to me that the Internet would be an ideal medium to put out literary works that are of interest to a minority...
...market experts, adds up to a lucrative stream of revenue for mobile service providers. Text messaging is priced separately from the flat fee charged by mobile telephone providers. It's not a bad sideline for media outlets like the Guardian, either. Though the newspaper has not disclosed any readership increases from its telepoetry contest, Keegan says participation was "massive," with more than double the 3,000 entries the newspaper expected...
...response, St. Martin's Press-the publisher of the Harvard Student Agencies' Let's Go series-is launching new marketing measures, targeting young travelers, who once formed the backbone of the Let's Go readership...
...colleague Rick Stengel has ably and correctly pointed out in his column that the showdown is a boon to the media - especially in this economic slowdown ("recession"? "bear market"?) - which need round-the-clock news marathons to spike ratings and readership. But ironically, the media are so far also showing a second, contradictory tendency that works against this interest: their tendency to parrot the language of the administration in power, especially when reporting on international affairs. Lest they appear biased or unpatriotic during wartime, for instance, reporters surrender their understanding of English and let "bombing victims" become "collateral damage...
...outrage and acclaim. Egoist's reputation for uncompromising journalism took off. Today the magazine has a circulation of 12,000, huge for the Bulgarian market, but it reaches as many as 75,000, with copies changing hands as many as 15 times. According to editor Alexander Zhekov, 31, the readership consists mainly of "the alienated," well-educated people under 30 who want to change society - or simply...