Word: readership
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Barbara Kingsolver's reputation achieved something like critical (and commercial) mass with "The Poisonwood Bible" (1998). Her three earlier novels, "The Bean Trees" (1988), "Animal Dreams" (1990) and "Pigs in Heaven" (1993), built a considerable readership, particularly among women, as offbeat, eco-feminist romances, and Kingsolver could have gone on repeating the elements that made those books popular: independent females vaguely adrift in the U.S. Southwest with strong views on such matters as honoring Native American rights and sheltering Latin American political refugees. But she extended her range dramatically in "Poisonwood," a long, incantatory meditation, filtered through the memories...
...Democratic and Republican columnists will try to woo you to their cause, and they will offer debate analysis and the postmortem on what, ultimately, this election turned. We on the editorial page look forward to a vigorous debate and energetic participation on the part of you, the letter-writing readership...
...newspaper of record was coming to a close and they were searching for a thing that works," he says. "There was a little less instinctive journalism going on and a little more reliance on readership surveys and that sort of thing. I consider that to be a defense mechanism by the business at large from competition...
Colton and Aboud plan to broaden their readership by cutting back on media jokes, but such stunts earn MH attention from a vain press--the Misfortune parody was published in FORTUNE too--which is pure gold for a Web start-up. In an exception to the aforementioned Entertaindom rule, MH has scored backing from venture capitalists, who hope its brand can be slapped on books, video games and movies. ("We tell them, 'Think Modern Humorist's Scuba School with Corey Haim,'" cracks Colton.) The money has been used to hire a staff of 10 and add multimedia. MH's "Summer...
...complex system of propaganda. In contrast to the “ordinary,” which is her message as it reads, the “extraordinary” is this aforementioned “deeper meaning.” This constitutes her real message to her readership: give me your money—that, and your soul...