Word: readership
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...cable network A&E, which is only appropriate considering that the channel helped spawn TV's biomania with its 12-year-old Biography. This franchise draws A&E's highest prime-time ratings and has spun off CDs, videos, a digital all-bio channel and a magazine whose readership A&E places at more than 2 million. The program's thesis is simple: people are more interested in history that has a famous face on it. "We live in an age of celebrity," says Michael Cascio, A&E's senior vice president for programming. "That's how people define...
...years old herself, gets up to be at the White House at 5:30 in the morning, to write stories no one will read for a wire service that will reach almost no American newspaper. (One UPI exec describes the company's subscription roster as "more than none.") Her readership, if one still remains for UPI, comes from Japan or Internet surfers. Fifteen years ago, more than a thousand U.S. papers subscribed to UPI, only a few hundred fewer than AP. How the mighty have fallen: Thomas says she's just happy someone picks up the phone when she calls...
...bimonthly current events magazine which aims to provide substantive information about contemporary topics in a manner accessible to the campus readership...
Since 1972, HUP has been appealing to "a wider general readership beyond the academy, and establishing a trend that many other university presses were to follow some years later," the press writes on its Web site...
...International Relations Council (IRC) is trying to join those ranks. With readership booming, the International Review, a quarterly magazine under the auspices of IRC, requires more and more space...