Word: readership
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...your article "Read All About It" was compelling, it missed the mark badly with regard to the health of the newspaper industry [BUSINESS, Oct. 21]. Newspapers provide news and information with detail, depth and a connection to readers' local communities that are unmatched by any other news medium. Daily readership today, at 64.2%, is comparable to what it was in 1985, and Sunday readership has actually grown consistently over the past 20 years to its current level of 72.6%. Although 1995 saw the closing of several papers, that was largely the result of the high cost of newsprint, the single...
...that people are being inundated with news as never before, their interest in news seems to be shrinking. They are just too busy, or too involved in their own lives, or too bored by the Middle East situation, or maybe just too overwhelmed by all the choices available. Newspaper readership is in steady decline. That's partly because most people now get their news primarily from TV: 59% according to a TIME/CNN poll, vs. 23% from newspapers. But the audience for network news is also dropping. Fifteen years ago, the CBS Evening News, NBC Nightly News and ABC's World...
...local newspaper, once an indispensable part of daily life, is becoming just one more piece of information clutter. Readership is declining even as new technologies transform or undermine the role newspapers have traditionally played: that of town crier, bulletin board, community troublemaker and trusted interpreter of the outside world. For years newspaper circulation has in general been on an inexorable slide. Between 1992 and 1995 it fell about 3% nationwide, with some major papers taking even bigger hits. The Los Angeles Times, for example, lost 3.5% of its circulation last year, though it is up slightly this year. The percentage...
...number of friends, I will occasionally indulge in a little social criticism that goes along these lines: Our society isn't nearly as dangerous as it's made out to be. The threatening undertones that pulse through the media and recent political rhetoric are useful tools for boosting readership or scaring voters into civic submission, but they aren't reflective of any greater truth. We are a culture with a violence fixation; even as we bemoan the increased brutality of our cities, we turn the volume of the TV up to make sure we hear the final glory details...
Another function of the partnership will be to increase readership of the Medical School's research newsletters, including "The Harvard Health Letter," by translating them and distributing them to foreign markets...