Word: readership
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Make purposeful use of capitals,underlining, positioning, and spacing. If youuse a typed resume, have it reproduced byphoto-offset. Beware of using too small type orreducing a typed resume, as you may also reduceyour readership. Use white or ecru paper withmatching envelopes and paper for your coverletters. Don't use bright-colored paper--it willovershadow your message and is more likely to landin the waste basket...
...copies sold weekly. We also sell 350,000 magazines a week in Canada, 90,000 in Latin America and 145,000 in the South Pacific. With an additional 4 million issues in the U.S., we have a worldwide circulation of more than 5.3 million, for an estimated readership of 30 million...
...sharp drop in newspaper readership is the survey's most dramatic, if least startling, revelation. Only 30% of Americans under 35 said they had "read a newspaper yesterday." That compares with 67% of young people who answered the question affirmatively in a 1965 Gallup poll. More surprisingly, TV has not filled the gap: only 41% of young people said they had watched a TV newscast the day before, down from...
...Nightly News; today's young people "have got their own TV and their own video systems." Friedman is trying to make the NBC newscast "more relevant" to young viewers by stressing family issues and adding touches of irreverent humor. Louis Heldman, who is studying how to counteract declining readership for the Knight-Ridder newspaper chain, observes that people today, especially young working women, have less spare time for news. "Information needs to be delivered more efficiently," he says, "to people who are trying to get the kids dressed for school and who may spend most of their time with...
BEFORE the hordes of wholesome, right-thinking people among The Crimson's readership dismiss my perverted idealism, let them entertain for a moment the suggestion that probably some of their favorite bands--some of the greatest bands of all time--are often regarded as heavy metal. I need mention only Jimi Hendrix, Aerosmith and Led Zeppelin to make the point. These acts are among the creme de la creme of rock 'n roll, bands and artists that serve as yardsticks for all of rock music today, not just heavy metal...