Word: readership
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...Never mind that he couches glee in his despair. His smugness and "Letterman-esque snidery" are much more apparent. He relates that the Index tells us "40 percent of Iowans have a hard time singing The Star-Spangled Banner.'" The people who compiled the book, as well as its readership, would probably interpret a universal Midwestern knowledge of the national anthem as the mindless nationalism most of them undoubtedly believe is characteristic of the region. You're damned if you do and you're damned...
...BOOK gives credence to the major fears of Harper's upscale, overeducated readership. Namely, the military-industrial complex, pollution, cultural illiteracy, alienation and anomie are undermining America's pre-eminence and quality of life. The odd combination of Cassandra-like despair and Letterman-esque snidery at the folly of it all surely must be what accounts for the Index's following...
While the purpose of the paper is to "get the fringe--what's looked upon as the aberrations," Nidle also wants a broad readership. He said he believes a slick look will appeal to a wider audience and more advertisers...
...first afraid of ClassMates' readership, Webster tested its audience by placing two ads, one asking for people interested in having "a good time," the other relatively more innocent. She says she was impressed that the less suggestive ad received more responses...
Make purposeful use of capitals, underlining, positioning and spacing. If you use a typed resume, have it reproduced by photo-offset. Beware of using too small type or reducing a typed resume, as you may also reduce your readership. Use white or ecru paper with matching envelopes and paper for your cover letters. Don't use bright-colored paper--it will overshadow your message and is more likely to land in the trash...