Word: readership
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...nuclear arms, and correctly so. But it also falls into the same panicky anti-Sovietism we've seen so much of over the past four years. As soon as authors lodge legitimate criticism against the insanities of U.S. foreign policy, they feel compelled to impress their patriotism upon their readership, with usually annoying and frequently distressing results...
...doesn't really matter what. That's why Sharansky and Sakharov show up in an editorial nominally about nuclear arms talks. Not sure if the Geneva walk-out alone would constitute harsh enough evidence against the Soviets, the authors throw in the sure-fire dissident issue, to reassure their readership, and perhaps themselves, that the USSR really is the bad guy, in arms-control talks and every other issue...
...again in 1983, the paper lost an estimated $120 million through last year. The losses this year could be as much as $100 million. These deficits are believed to be the biggest ever sustained by a newspaper. To meet circulation targets, and to ensure advertisers of a stable, identifiable readership, USA Today is shifting from selling primarily at newsstands and through its ubiquitous coin-operated boxes to much more expensive home and office delivery. The costs will be somewhat offset by a planned increase in the per copy price...
...purchase that will vault him into the major leagues of American journalism. He will be the sole owner of the magazine, a conservative, no-nonsense weekly that emphasizes politics and the economy. Although he assured the staff that he would sustain the tradition that has built a loyal readership, he makes it clear that he bought U.S. News out of a personal desire to be involved. Says he: "I like the magazine's position. But I also like it because it is some thing I can work...
...Afghans were demonstrating against the U.S. invasion of Grenada, a military action that had begun in October and effectively ended after eight weeks. In the Soviet news film, the marchers carried a banner demanding U.S. IMPERIALISTS, HANDS OFF GRENADA ISLAND! The banner was in English, which probably reduced its readership in Kabul but certainly suggested something else: the broadcast was intended not so much to persuade Soviet audiences of U.S. perfidy as to distract Western attention from the historic day when nearly 100,000 Soviet troops rolled into Afghanistan to prop up a faltering pro-Soviet regime...