Word: readership
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...Owner Maynard has been at the Tribune as editor since 1979 and publisher since 1981. He believes he is the first black to hold any of his positions at a large metropolitan daily with a primarily (62%) white readership. But he dismisses his ground-breaking status as "one of the world's more boring statistics." Says he: "The issue is the quality of the paper, not the color of the executive...
...nuclear study yet, but his efforts might have paid off better had they come sooner. Public education works best when it is both subtle and early. The belated Harvard presence--the white knight from Cambridge come to rescue the nuclear debate--could well invite scorn among its would-be readership...
...fact is that the reporting of the talk of Hassan Abdul-Rahman, the PLO representative, was grossly biased by a pro-Israeli stance. I think that The Crimson either succumbed to its editors' preoccupations or to a fear of strong reaction from the biased pro-Israeli part of its readership. As a result, the coverage of the event ignored the main point of it: that a PLO representative came to campus to present his organization's and his people's views on the Mid-East conflict. Instead, more prominence was given to the efforts of Jewish students to disrupt...
...advertisers, who have already signed up to buy 600 pages this year, the magazine provides a relatively affluent readership. TV-CABLE WEEK is competing for advertisers and indirectly for readers with the nation's largest weekly, TV Guide (circ. 17 million). TV Guide publishes 107 regional editions; in the past year it has increased its cable coverage to 40% of the listings space. But it is not system-specific. Publishing industry analysts reason that there is room for both weeklies. Said J. Kendrick Noble of Paine Webber Mitchell Hutchins: "The new magazine could become the principal TV directory...
...generally accept, although we wish we could help it, that there's a large part of the undergraduate community that doesn't read us," admits Murphy. "But there are also those who do," she adds, singling out Adams and Dunster Houses as dedicated sources of readership...