Word: readership
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...money crop it remains hopelessly unmarketable. Though tortured young aesthetes sporting carefully squalid clothes, students, and housewives produced over 300.000 short stories last year. The missives dropped into oblivion with hardly a sound. There is simply nothing to do with them. The circle of magazines with significant readership trafficking in short fiction remains plodding and exclusive, and, young short story writers are left to show their work to their girlfriends and to languish with the melodrama of art. Worse, publishers droop when a collection of short stories claws its way onto their desks, especially if it's produced...
...papers never grew up. When readership moved to the suburbs and became more respectable, the Hearst papers couldn't follow. The domineering Hearst had made his sons unfit to lead by spoiling them, pulling them out of college, putting them in jobs over their heads, dashing their confidence, and sealing the insult in his will by contriving to strip them of command and money. So the company fell into the hands of a riskless, unimaginative class of managers who kept the family at bay, sold off half the papers from 1956-67, and turned a turbulent enterprise into a bottom...
Another flaw of The Girl I Left Behind is its definitively white, educated, upper-class outlook. Reilly comes from the world of a second house in the country, Seven Sister schools, and parties with Leonard Bernstein on Manhattan's Upper East Side. She assumes her readership will be able to relate to her multi-divorce, psychiatrist-guided life. But whether the majority of American women find O'Reilly's world view easy to identify with, she at least tries hard to reach them. She has attempted and still strikes to make mainstream and familiar a movement that is often threatening...
...weekly section to report the news of science, and other newspapers have expanded their science staffs and coverage. Some half a dozen new mass-market science magazines have been launched within the past few years, the most recent being Time Inc.'s new monthly DISCOVER. There is a growing readership for books on scientific topics, as opposed to those on such pseudoscientific hokum as UFOs, astrology and parapsychology...
...World Financial Markets, the monthly newsletter published by New York's Morgan Guaranty Trust Co. Its editor is Rimmer de Vries, 51, the most respected private forecaster of world currency exchange rates and trade flows. Of the dozens of international bank letters, none has a more influential readership (25,000 select subscribers) than this slender (16 to 24 pages) pamphlet, crammed full of statistical tables and carefully crafted commentary. Says Manfred Wegner, a senior European Community monetary official: "De Vries is one of the gods. You don't go to bed at night with out studying World Financial...