Word: readership
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...more than one TIME. There are, in fact, eight editions of the magazine outside the U.S., and each one can augment the fare in the domestic editions with stories of special interest to our foreign audience. The task of making TIME responsive to the regional concerns of its global readership belongs to International Editor Karsten Prager. Building upon the U.S. TIME, Prager decides each week which stories to add overseas with his staff of writers and researchers and, frequently, whether to put a different subject on the cover. When war broke out between Iran and Iraq last week...
...GUCCIONE peddles pornography for the chic. As publisher of Penthouse, he doesn't cater to a readership comprised only of horny old men or 14-year-old boys discovering "soap." His buyers-young and sophisticated, pseudo-intellectual and self-consciously stylish-enjoy Guccione's Thinking Man's Porn: glossy photographs of beautiful women masturbating over captions that say something like "My interests are sky-diving and neuro-surgery and I need a gentle, intelligent man who knows how to make it!" With this audience in mind, Guccione set out to make movies, and Caligula, his first cinematic effort, is like...
...moved o the suburbs, daily circulation has slid by 500,000 since 1970. This year the paper lost its vaunted position as the nation's largest circulation daily to the Wall Street Journal (circ. 1.8 million). While the News is still profitable, it is especially vulnerable to a readership decline since it depends on newsstands for 80% of its circulation and now commands just 36% of the city's newspaper advertising, compared with the Times...
Paul M. Eisen, the bank's senior vice president for marketing, had the document "translated" from federalese into passable English. And then, because he was convinced that no customer would wade through the booklet, Eisen inserted a readership test. In 100 of the 120,000 copies, he placed a special paragraph that read: "Any customer who receives a disclosure that includes this paragraph, can get $10 simply by writing 'regulation' and the customer's name and address." At a cost of $69,000, the bank in May and June sent out the 4,500-word pamphlet...
...paper, "As far as possible we try to avoid catering to a definite ideological clientele." But again this is a matter of degree. Circulation pays for barely a quarter of his paper's monthly cost, and advertising provides only an incremental addition. Because of the low literacy rate, "Readership is so limited that the entrepreneur does not think it worthwhile to advertise." The result: "You've got to be damn rich to subsidize your paper...