Word: readerships
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When Maryland started a $50,000-a-week lottery in late May, Baltimore's two afternoon papers, the Evening Sun and Hearst's News American, stood to benefit by printing winning numbers daily. Then the promotion-minded News American, which had a small lead in readership but lagged far behind the Sun in ad linage, came up with a shrewd gimmick. It began running daily lists of 51 "losers," numbers not drawn in the state lottery but for which the News offers cash consolation prizes ranging from $10 to $100. Sundays, the loser of the week gets...
...large American magazine. I could not accept this offer because my ideas often take months to gel, so that I could not write for The Weekly Reader no matter how extensive its circulation in academic circles. However, my friends assure me that the readership of this magazine and of The Harvard Crimson are one and the same...
...debacle on the magazines themselves. "Editorial quality had nothing to do with this equation," Kriss maintains. Within the limits imposed by the four separate topics, the editors did attract some offbeat, incisive articles; they gave specialists like Sociologist Daniel Bell and Education Reformer Ivan Illich access to a large readership. SR's graphics improved mightily, and each magazine boasted a strong review section. Still, the clear new identity sought for each of the monthlies never took shape...
...misguided lunatics have suggested that the President's handling of the Watergate bugging left something to be desired. Those are the same people, of course, who needlessly prolonged the Vietnam war by encouraging the enemy, and most Americans know it. With very few exceptions -- about a third of the readership of The New York Daily News, some grizzled Democratic pros to whom anything Republican is anathema, a few militant blacks left over from the sixties, maybe a couple of housewives who never really warmed up to the President, and most of the guys in the union halls of Muncie, Indiana...
...certain you will agree that some semblance of accuracy is required for good reportage. An accurate, well-written article is important not only to the general readership but also to the athletes involved. It is with this object in mind that I must criticize your coverage to date of the Harvard lightweight crew...