Word: readerships
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...Rome. They dressed alike, talked alike, used the same business techniques. Their corporations had broken down the traditional barriers to a far greater extent than had European ones. The Hilton was better established than any other hotel chain, Hertz and Avis were ubiquitous, and TIME had a more diverse readership than its European rivals...
Lawrence was not a Washington personality in the manner of the Alsop brothers or the late Drew Pearson. Nor was he an eminence like Walter Lippmann or Arthur Krock. In recent times the readership of his newspaper column declined, and his writing became utterly predictable. But for more than 60 years Lawrence was a formidable journalist who always knew his audience...
...exodus of middle-class families to the suburbs continues to demand an expensive transition from newsstand to home-delivery service. In town, the number of newsstands has dropped, from 10,632 ten years ago to 8,052 today. If the Times is to reach an ever more widely scattered readership, satellite printing plants must eventually be established. Competition from expanding suburban papers has also hurt. Newsday on Long Island, for instance, recently entered the Sunday field. National magazines offer metropolitan advertising editions at competitive rates, and broadcasting continues to vie for advertising...
...Echo quietly folded its tent and sneaked away to the land where newspapers whose time is past all go. The Herald had covered the field better than The Echo ever could; it was reporting Harvard news thoroughly, and exchanging news with The Yale News to keep the Cambridge readership aware of New Haven events. In its first year, it issued three eight-page extras after athletic events, most of them out within minutes after game's end. The Herald served the College's need for news, and the College read The Herald...
...then Associated Press news entered; pictures multiplied far beyond the Journal's dreams; the editorial page lost much of its verbosity and dryness and brought in more and more features and critical elements to make its material increasingly readable; frequent attempts were made to capture graduate school and Radcliffe readership; and makeup worked up to and beyond the Journal's standards of splashiness...