Word: readerships
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...Spectator, with a circulation of 11,000 and an estimated readership of 24,000, is a free-distribution daily newspaper for the Columbia University community...
Writing of this sort is insulting both to the integrity of a large segment of the American public and the intelligence of your own readership...
Newspaper competition in large cities has been shrinking steadily since World War II. Urban blight and the middle-class flight to the suburbs have dispersed both readership and retail advertising. Rising production costs are also forcing newspapers to merge with rivals or quit altogether. Already this year, Boston's Herald Traveler has been absorbed by the Record American and Washington's Daily News by the Evening Star. Last week it was the turn of the venerable Newark Evening News, for decades the biggest and best paper in New Jersey. Its death left Newark (pop. 382,000) the largest...
...circulation to 2,000,000 in the past year. Penthouse Pets obviously glory in showing off their buxom bodies, moles and all, while Playboy's Playmates seem unreal, plasticized and antiseptic. Penthouse is pitched more heavily to the young, while one-third of Playboy's readership is now over...
...When Britain's leftist New Stalesman sacked Editor Richard Grossman last March for forcing his doctrinaire views on a declining, disinterested readership, the weekly sought a successor who would not be so preoccupied with Labor Party parliamentary infighting. A selection committee of the magazine's board members and editorial staffers interviewed six candidates and sought ratification from both the full board and the Statesman chapter of the National Union of Journalists. The overwhelming choice, announced last week: Anthony Howard, 38, the weekly's assistant editor. Howard promised that the Statesman "will remain a paper of the left...