Word: readerships
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...survival seemed good. The Chandlers control a wealthy empire consisting of holdings in real estate, oil, timber, a paper mill, a vast cattle ranch, an insurance firm and Los Angeles television station KTTV. There were millions available to underpin their new paper in its deliberate campaign to wrest afternoon readership away, from Hearst's Herald-Express, a flamboyant blend of blaring headlines, race results, and juicy sex and crime stories. Self-styled as an independent-Republican daily, the new Mirror contrasted sharply with the stout, dull Times. The Mirror gave the news a bright, if not particularly thorough, play...
...presents a growing problem not only for the men who put it together but for the readers who scatter it across the living-room floor each Sunday. How is the Sunday newspaper changing-and why? What do its editors want it to be? Is it aimed at a readership that no longer exists...
...Sunday newspaper penetrates seven of every ten U.S. households, where it reaches a phenomenal-if not always attentive-readership of 120 million. It comes in all sizes, weights and shapes, from the Juneau, Alaska Empire (circ. 3,050, an average 14 pages) to journalism's undisputed heavyweight champion, the Sunday New York Times, which often runs to 600 pages and tips the scales at 6 Ibs. In the massive Sunday barrage of newsprint, there is something for almost everyone: reprises of old murders, comics, crossword puzzles, fiction, verse, quotations from Scripture, galleries of young ladies recently betrothed, advice...
...disturbing indications that Americans at play are using the Sunday paper mainly as a road map to Disneyland have encouraged many Sunday publishers to re-examine their mission. "The Sunday paper is catching up with this affluent society of ours," says Washington Post Managing Editor Alfred Friendly. "Our readership grows increasingly educated and cultured. I'm delighted with the number of letters we get demanding more and more on art and music. People keep wanting us to be a bigger and better department store...
...from the financial quarters of other U.S. cities, pour market newsletters by the hundreds, if not thousands, most of them free. Rare is the big bank that does not publish a newsletter; New York's First National City Bank has been distributing one since 1904, for a readership that now embraces college students, housewives, small children and Latin Americans (separate Spanish and Portuguese editions) as well as financiers and businessmen. House organs, especially those produced by Madison Avenue, have a habit of turning into newsletters-a mutation that takes place whenever the editor can claim that a few copies...