Word: readerships
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...bless Monica Lewinsky," began a Michael Kinsley column a few weeks ago in Slate, the Microsoft-backed online magazine he edits. Kinsley was crowing about the Webzine's jump in readership: 270,000 different visitors in January, nearly double the audience of a month earlier. The Monica-fueled boost has emboldened Slate slate.com to once again take a step that it tried and aborted just a year earlier: ask its audience of freeloaders to become paying subscribers...
...fast. While Reader's Digest still boasts the world's largest magazine circulation--more than 27.8 million monthly copies sold in 19 languages--its feel-good stories and aging readership (average age: 47 and rising) have kept it out of step with the competition. Even before oral sex became a dinner-table topic, the Digest had lost resonance with generations of today's readers. The U.S. subscription base has decreased by a million since 1993. That's not terrible, but to maintain circulation levels, the magazine must add 5 million new subscribers a year. Not an easy task...
Since its inception 125 years ago, The Crimson has been a forum for student opinion and the primary voice of the student body. But with all undergraduates now receiving The Crimson at their doors each morning, our readership has become both larger and more diverse. To meet the needs and interests of our expanded readership, we are committed this year to establishing a diverse section that better reflects the make-up of the Harvard community. We have made several changes toward this...
Leland recalls expanding the magazine by four pages and working with the staff to refine its image to resemble a professional weekend magazine like the New York Times Magazine. Leland remembers that "nobody read the What" and worked to expand Fifteen Minutes' strong Harvard readership...
REVEALED. The identity of HELEN CATHCART, elusive royal biographer; following the death of her loyal assistant HAROLD ALBERT; in Midhurst, England. Cathcart, it turns out, was really Albert--clothed in literary drag to woo his predominantly female readership. Albert educated himself by reading, escaping a Dickensian childhood--absent father, reviled stepfather--to write Her Majesty, Prince Charles and other genteel accounts of royal life...