Word: readerships
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...Network provided the first 24-hour news service. The average American now spends about four hours a week watching newscasts. The newspaper industry has been shaken by failures and mergers that have stilled dozens of "second" voices in cities, but the 1,700 U.S. dailies still command an estimated readership of at least 110 million people a day. Moreover, consumers have some choice: there may be only local-monopoly newspapers covering their communities, and local TV stations may simply follow the papers' lead, but there are numerous ways to get national and international news...
...drop of perspiration had been air-brushed out of existence. Hefner was 'puritanical' after all..." Certainly the centerfolds gave men something to look at, but it was the advertisements in the magazine--every new male status symbol from sports cars to cologne--that had the greatest effect on its readership...
...possible apprehension over Murdoch's latest move overlooks several facts about contemporary American journalism, Murdoch's track record, and the Sun-Times itself. A feeling that this Australian may not be that bad after all centers on a simple question. Which came first: Rupert Murdoch, or Rupert Murdoch's readership...
...business affairs, than Samuel Irving Newhouse. By the time of his death in 1979, at the age of 84, Newhouse had amassed a nationwide communications empire that included not only newspapers but magazines, radio and television stations, printing companies and delivery services. His 31 daily newspapers had a total readership of more than 3 million, making them the third largest U.S. chain after Gannett and Knight-Ridder. But the value of those immense holdings remained a well-kept family secret that outsiders could only guess...
...Newspapers in competition want to be perceived as having clout and impact. The perception of clout might add to readership." That kind of endorsement sounds like reason enough to forget Finnegan. And the Globe. despite admirable restraint, is guilty of a similar small view Clout and influence. playing the percentages, all the pragmatic technicalities of politics have been the obsession of both papers...