Word: readerships
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...popular culture to politics and science and then, in its last incarnation, back to culture again. It built circulation from a few thousand shortly after its birth to a height of 660,000 in 1971; but since then it has repeatedly tried to shake off a doggedly loyal readership that an owner once dismissively described as "somebody's aunts," in order to improve its demographics and attract new advertising. Through all the changes of editorial focus, Saturday Review, as if emulating the mythology of its old emblem, refused...
...subscriptions brokered tions, and by subscriptions brokered through agencies. Direct subscriptions provide enough income per buyer to help offset printing and distribution costs. By comparison, agencies siphon off so much of the subscriber's payment that the magazine loses money on each copy. But the increase in readership is supposed to enable publishers to recoup through higher advertising rates. Saturday Review got the bulk of its readers through agencies, said a former editor, "because we wanted to K8 get consumer advertising, liquor, tobacco, automobiles, and the minimum circulation I for that seems to be about 450,000." Despite exceeding...
Because he writes for The New Yorker--a weekly magazine with a most selective and elite readership--Angell's style is more poetic, more intellectual. In "barroom Comparative Literature seminars," the professors of baseball spend countless hours discussing their relics. The hard-fought 1980s Astros-Phillies championship series included four extra innings games which were "Lovre pieces" highlighted by the seesaw Game Four--"baseball of the High Baroque, surely." A leading object de studie is Ron Guidry, who "is not a thrower...his every pitch, including the slider, contributes to an eloquent major theme built around the keynote, which...
...really Vogue on video," says Charney, who appears to be hankering after a more general readership-or, perhaps, viewership. For a yearly subscription fee of $1,500, clients-mostly retailers and cosmetic companies-get the lowdown on Halston and hear all about hair care. Charney is negotiating with CBS Cable to carry an even slicker, consumer-oriented spinoff. "When we started," Charney says, "there wasn't even Betamax. There weren't any satellites. Now everything is coming together. Video is the place where TV, newspapers and books and photography and movies really meet." Charney...
...leading spokesman is the only columnist in America who holds a Ph.D., George F. Will. Will's columns show up regularly in the Washington Post, and bi-weekly on the back page of Newsweek. His articulate style and his controversial stands have earned him a wide readership and several awards. But 20-inch columns convey only a brief message to the reader. To understand the coherent Will philosophy, weaving his disparate thoughts together, one needs really to read several in succession. For example, The Pursuit of Virtue & Other Tory Notions...