Word: readerships
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...Gannett chain of more than 80 newspapers, many of them local monopolies. Most exemplify the new blenderized newspaper, which leaves no mark because it has so little sting. But if newspapers are similar in tone and coverage, who needs to read a second paper to balance the first? Newspaper readership has been declining for years. Young people read fewer newspapers than their parents. The drop in circulation is sharpest on the second newspaper in town...
...ethnic and blue-collar communities, the News started to slip as its traditional audience moved to the suburbs. Circulation dropped from 1.9 million in 1975 to 1.5 million last spring. To stanch the flow, the News and the parent Chicago Tribune Co. decided to seek a new readership among New York commuters and affluent Manhattan residents. They launched Tonight as a sophisticated answer to Rupert Murdoch's sensation-mongering New York Post, which had the afternoon market all to itself. Clay Felker, who had founded New York magazine, was brought in as editor, and scores of new writers, editors...
With 4,000 employees, more than triple the number at the Post (circ. 730,000), and an aging plant, the News is saddled with high overhead. Inflation has sent the paper's expenses soaring just when readership began to decline sharply, cutting into circulation and advertising revenues...
Call it perversity, but I call up the main offices of GQ on Madison Avenue in New York. I ask a succession of people at swit-chboards to describe GQ's readership to me. The first woman tells me they're gentlemen. Righto, champ. And quarterly fans too, no doubt. The next tells me they're, you know, fashion-conscious. Finally someone gives me the whole rundown out of a book. It is, as she says, "A lifestyle magazine for the young urban male." More specifically, 'although its coverage is centered on current men's fashion developments it also features...
...lifetime proving it. When he died of pneumonia last week, at the age of 91. Reader's Digest, the magazine he founded in 1922, was the most successful monthly in the world, published in 16 languages with a global circulation of more than 30 million and an estimated readership of 100 million. For him, shorter really was better, and when he was asked what he wanted as an epitaph, he said, briefly: "The final condensation...