Word: readerships
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...paperback business was born. Potboiler westerns, mysteries and a few novels were sold mainly in drugstores and on newsstands. The 1950s saw the emergence of "trade" or "quality" paperbacks. They were the inexpensive, soft-covered reprints of classics, serious novels and texts that heralded the so-called paperback revolution. Readership climbed steadily with the growth of the college-educated population. Last year's industry figures indicate that more than 530 million paperbacks were sold, between 60% and 80% bought by women mainly in the 18-to-34 age range...
There are, of course, those who believe otherwise, those who believe a newspaper should tailor itself to its audience, that it should strive for popularity and audience satisfaction above all else. Those people would say that the Summer School audience is different from the "year-round" Crimson readership, and that the paper should adjust accordingly. Those people are, unfortunately, destined to be unsatisfied not only with The Crimson, but with almost any other reputable newspaper...
...issues. Then the paper must often choose between stories of approximately equal "newsworthiness," weighing in such factors as audience appeal. In our case, we take into consideration the fact that the Summer School does not comprise our entire audience, although it does make up a considerable portion of the readership. For that reason we attempt to balance our news coverage between several areas of interest. And, it would appear, it is for this reason that today marks the debut of Summer Times...
...dozen or so daily newspapers. Every capital, that is, except Washington, D.C., which boasts only two dailies and has long faced the prospect of becoming a one-newspaper town. For more than 20 years, as the jaunty, aggressive, morning Washington Post (circ. 561,640) has enlarged its share of readership and advertising, the evening Star has waned. The struggling 126-year-old Star was assured survival last March when Time Inc. bought the paper for $28 million, giving it a strong financial base. Since then Star watchers have waited to see what moves Time Inc. would make to improve...
Organizers should limit this approach to alternative publications where the readership is more receptive. A national campaign should focus on the viability of solar power within the context of the trash compacter mentality. If solar energy really changes society away from its energy-eating technological obsession, then there is no need to force such ideas upon the general public. Nevertheless, one aspect of solar energy not linked to its technical or economic feasibility should be stressed--its potential to create jobs...