Word: readier
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Dates: during 1920-1929
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...some easier and more certain profit. But they find afterwards that such experiments pay them well, for a play of that sort, if it is good, enjoys a long run, as 'John Ferguson', for example, did in New York. I find that the managers in this country are much readier to take such a chance than are those in England. Much of the demand of the theatre-going public is created, and these men have the power to increase the present demand for good drama to a high degree...