Word: reads
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Tilson is used to skeptics. "Don't you read the newspapers?" he was asked by an outraged prospective donor in the U.S. "The goddamn Chinese eat their tigers and put them into medicine." But Tilson is convinced that China's economic and human resources make it uniquely placed to put tigers back in the wild. The South China project could help revolutionize Chinese attitudes to endangered species and kick-start other attempts to revitalize biodiversity. "China is at a tipping point in its conservation history," he says...
...Read "Tigers on the Brink...
...Cultural messages that get into your nervous system are very common and make you behave certain ways," says neuroscientist Read Montague of Baylor College of Medicine. Advertisers who fail to understand that pay a price. Lindstrom admits to being mystified by TV ads that give viewers close-up food-porn shots of meat on a grill but accompany that with generic jangly guitar music. One of his earlier brain studies showed that numerous regions, including the insula and orbital frontal cortex, jump into action when such discordance occurs, trying to make sense...
...READ...
...UNDP T-shirt and baseball cap. "I feel like I'm among the living again." Massenat sees a more practical value. "Whenever there was a disaster in Haiti before," he says, "the international community never directly involved the poor. We're finally taking part in getting things done now." (Read about the prophetess of Port-au-Prince...