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...Read about why reality TV is good...
Popular as he is among tweens and those who read to them, however, Percy's appeal may not extend beyond that group. The weekend before the movie's opening, about 600 fans turned up for an event in Atlanta, far fewer than your average Potter or Twilight draw. Then again, the franchise passes at least one Hollywood test: two of the film's stars, Pierce Brosnan and Kevin McKidd, signed on because their kids love the books...
Nothing gets on the menu at McDonald's without the approval of hundreds of people: marketers, franchise representatives, engineers who specialize in food hold times, operations managers who know precisely how far refrigerated trucks can drive before food rots and money people who have read reams of market research that has relentlessly focus-grouped every ingredient combination that could be part of a Snack Wrap...
...eating today - on the go, in smaller portion sizes." Smaller doesn't necessarily mean healthier, though. McDonald's is acutely aware of the criticisms about the food it has sold for the past half-century, but in the end, it also knows that very few McDonald's customers have read Fast Food Nation, a scathing indictment of the industry, or seen the 2003 documentary Super Size Me, in which a filmmaker ate only McDonald's for a month and - shockingly - got fat. Instead, McDonald's has learned to focus on balance: you add a healthy Southwest Salad, and then...
...Read TIME's profile of Paulson, a 2008 Person of the Year runner...