Word: reale
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Dates: during 1930-1939
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...student body was on its feet, shouting, screaming, stamping. In the midst of the uproar the leader of Cornell's swing band leaped on the platform, saxophone in hand, and began to jam. As Cornell's undergraduates realized that they had been summoned not to a real war but to a fake, they fell in relief to singing pacifist songs...
...Guys. The younger school of illustrators is, in technique, distinguished for lucid wash drawing, "suggestion" and glamor. Its pioneer artist is Italian-born John La Gatta, 45, a mustachioed believer in the tall brunette and one of the few big-money illustrators who providentially salted his earnings away in real property (on Long Island Sound, with a yacht) before 1929. La Gatta's specialty is swooningly sleek backs. The sex appeal which is La Gatta's stock-in-trade has been parodied by Yaleman Peter Arno in the most devastating battles of black & white in contemporary drawing. Almost...
...promotion stunt. Few such stunts actually break even. The Century of Progress did manage to net $702,171, but that was a peewee return on the $47,000,000 investment (of which $10,000,000 was put up by the fair's promoters and recovered in full). The real return was an estimated $700,000,000 in extra business it drew to Chicago...
Figurehead and real head of the fair is Grover Aloysius Whalen. And the fair as it stands today-a $157,000,000 extroversion of Mr. Whalen's fantastic extrovert personality-gives him fair claim to the title of greatest salesman alive today. Grover Whalen suggested the fair in 1935 and a civil engineer named Joseph Shadgen came through with a historical excuse-the 150th anniversary of Washington's inauguration; Shadgen also suggested the site-a foul ash dump in Corona, L. I. which New York Park Commissioner Robert Moses had long itched to clean up. The original scheme...
...metering its tenants. Concessionaires' cash registers are rented from the fair. Many are the sharp but legal practices. The usual forms of building graft were supposedly prevented by strict competitive bidding for contracts. But it is quite possible some insiders stand to profit handsomely from the real-estate boom in Flushing that is sure to come. In any case, there is likely to be little muckraking before the fair is over: the City itself has too big a stake...