Word: reale
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Dates: during 1940-1949
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...your story on models and advertising, you say that "by the end of World War I . . . they found that endorsements by real people . . . were astoundingly successful sales plugs...
Good for Everybody. Those three offers embraced just about all the variations on the principle over which the steel industry was deadlocked. Apparently both industry and labor could be persuaded to modify their stands on the question of employee contributions. The real test was whether the plans would work out in practice...
...sales of a soft drink called Unita, brewed to replace Coca-Cola, which the Reds have denounced as capitalist poison (TIME, Aug. 22). Unità, which looks like Coke but has a strong flavor of quinine and tamarind, was a flop. Since Communist palates still thirsted for real Coke, the party decided to play it safe. "Comrades," announced a poster, "Coca-Cola was not invented by the Americans, but by the Russians...
...oarsmen in white uniforms and crimson turbans. Nehru sat on a thronelike platform. At his feet played his two small grandsons, wearing Gandhi caps just like grandpa. Beside him sat quiet Karan Singh, Kashmir's powerless yuveraja (prince), and tall Sheikh Mohamed Abdullah, Kashmir's Prime Minister, real boss and Nehru's agent in the struggle with Pakistan over possession of Kashmir...
Raschi was in real trouble only once after the second. Gene Hermanski lined a base hit into right center in the fourth and get a triple when the ball took a freak bounce past Joe DiMaggio. Marv Rackley, the next batter, topped a slow roller toward second. Gerry Coleman raced in, gathered it up, and fired it to catcher Silvera just in time to nip Hermanski in a vicious slide...