Word: reallyabout
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Dates: during 1998-1998
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...sure I'm expert, but I've published abook (Golden Arches East: McDonald's in East Asia,Stanford University Press, 1997). It's aboutMcDonald's in East Asia: Hong Kong, Beijing,Seoul, Tokyo. It deals with the impact of thistransnational corporation; the book is reallyabout globalism. Globalism is everywhere, but veryfew people know how to deal with it. This is anattempt to look at what might be called atransnational system to see how it's treatedlocally. You see how McDonald's has changed theculture or more likely, how it's changedMcDonald's has changed dramatically...
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