Word: reals
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Dates: during 1960-1969
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...public, including scholars, the exhibition will offer the first real chance to examine, at close range and under modern museum lights, the way in which Renaissance artists made their frescoes. The craft, developed by the ancient Minoans and Etruscans, was so exacting that artists have devoted a lifetime to mastering the technique. First, the brick wall had to be prepared with several coats of a special plaster made with slaked lime that had been aged for a year or so. Then the painter deftly laid on his water-base colors, which were sucked into the wall by capillary action...
...Manhattan's Doyle Dane Bernbach, which had been working on the Humphrey campaign since last May, the dartboard pitch had real impact. To the Humphrey people, it seemed more like subliminal sabotage. DDB dutifully went back to its storyboards, but not for long. Democratic Campaign Manager Larry O'Brien fired DDB, abruptly dumping the shop whose wry, whimsical ad techniques (Avis, Volkswagen) had worked so well for Lyndon Johnson in 1964. Humphrey's people called in Campaign Planners, a group formed largely of staffers from Lennen & Newell, the nation's 14th largest agency...
...himself. But, in a daring gamble that he would not have to pay damages, Hughes sold his TWA shares for $546.5 million in 1966. Thus, if he must now pay up, the money will come out of his millions with which he has lately been acquiring hotel casinos and real estate in Las Vegas...
...Miss Alexandria. Certainly the author would never do so. He observes that the virtues of such women, products of pre-tax wealth and protracted social training, are unlikely to survive the times. Fondly, he seeks to preserve their manners and their memory. If Miss Alexandria seems not entirely real except to his eye, what matter? Affection, especially in much of modern literature, is a rare commodity. Like the loyalty of a husband to an unattractive wife, Richter's affection for this Main Street Auntie Mame ends up being somewhat touching...
...valuable than photographic reproductions of the Great Works of Fine Arts 13. With the poster you not only have the "picture" designed by the artist but the materials, the consistency and the total visual effect. With a paper edition of Rembrandt you hold only a deceitful shadow of the real object without the thick oil texture, the density, the depth that make the work great...