Word: reals
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Dates: during 1990-1999
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...While the success of real-people politicos McCain and Bush has been attributed to popular resentment for the status quo, the media is probably as responsible for the phenomenon as anybody. By June the races in both parties appeared to be over. Bush had scared off nearly every serious challenger with his immense war chest, which then stood at $35 million - more than the rest of the Republican presidential candidates combined, and by far the largest pre-election-year sum ever raised by a candidate. Gore, meanwhile, was keeping ahead of Bradley by using the many advantages of the vice...
...whether they realize it or not, do try to build a race," says TIME political correspondent Jay Carney. But they also had a compelling story to tell, that of two self-professed political mavericks who enchanted reporters simply by being positioned as the polar opposites of the front-runners: real, spontaneous and full of convictions, rather than cautious and poll-driven. The press was hooked, and that put the two underdogs squarely back in the race. "Free media - or as the campaigns like to call it, 'earned media' - helps cut a well-financed candidate's advantage," says Carney. "For McCain...
...Kids think that he's the real Santa!" one proclaims, and the others chime in to agree. "He's great," they say, as Savage buttons up his own, equally Christmasy outfit of a green cardigan sweater over a red shirt...
...This economic offensive is just one more portal into a larger discussion of the genetically modified food problem," says TIME science writer Jeffrey Kluger. "We're seeing a critical mass building over modified foods, and Monsanto's opponents know this issue has real traction, and will just keep gathering steam." While the American public has been less vehement than its European counterparts in its hostility toward modified foods, that is likely to change in the coming years, says Kluger. But it may not be this particular suit that breaks the story wide open. "One of two things will happen...
...somebody will buy the product and solicit sex with a call girl and then someone will try to pass a law banning it," says Grossman. "Then we'll find out how both the legislators and courts feel." Just a friendly reminder that while we may feel weightless in cyberspace, real-world rules still apply...