Word: reals
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...orange rind. There was a huge pot of veal stock simmering on a back burner of the Wolf. He seemed to want to prove his culinary skills, and he did - he made a delicious lunch - but what does any of this have to do with creating food at a real McDonald...
Coudreaut and his team spend most of their time playing with ingredients far more practical than broccoli rabe and celery root. Most days, they work with chicken and apples and beef. Facing the kitchen through a glass wall is a large sign reading "It's Not Real Until It's Real in the Restaurants." (See the best business deals...
That's a highly corporate way to think about food - celery root is certainly real, so real that it's covered in dirt when you buy it at the supermarket - but McDonald's is, after all, a corporation. Coudreaut may be a chef, but his employer is no restaurant. McDonald's Corp. is largely a holding company, a middleman that works between restaurant owners and food suppliers. It provides franchisees with inexpensive, processed ingredients and - this is where Coudreaut's team and other development people come in - a guarantee that new menu items have been tested and tweaked and retested...
...Maple sold his boss, William Bratton, on the idea of data-driven policing, and when Bratton was promoted to police commissioner under New York City Mayor Rudolph Giuliani in 1994, his ideas went citywide. They evolved into CompStat, a real-time database of crime statistics and other intelligence useful for pinpointing trouble spots and targeting resources. CompStat put precinct captains and district commanders in the hot seat, and results followed. Crime plummeted. The city of fear became one of the safest major cities in America, and Commissioner Bratton landed on the cover of TIME...
...year ago, with the prospect of a second Great Depression terrifyingly real, many were quick to cast Barack Obama as another FDR. The prospect of a 21st century New Deal formed part of a larger narrative about the 2008 election. Fueled by anger over two unpopular wars, an economy in meltdown and simple Bush fatigue, voters weren't merely repudiating the status quo. In choosing Obama, they had transformed a center-right country into a center-left one. (See TIME's special report on the legacy of F.D.R...