Word: realtors
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Dates: during 2000-2009
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With The Lay of the Land (Knopf; 485 pages), Bascombe is 55 and still a Realtor in a booming market, but a brittle, somewhat sour note has crept into his thinking. It's Thanksgiving weekend of 2000. The presidential-election fiasco is under way in Florida. By now his second wife has left him too. His two surviving children are grown up in ways he can't entirely take pleasure in, especially his strange and angry son Paul (who wears a mullet and writes greeting-card verse). Then there's the cancer. Bascombe has just had his prostate seeded with...
...have come to Sue McCally's home to meet Diane Farrell, who is Shays' moderate and estimable Democratic opponent. There is a slightly illicit feeling to the gathering. Many of these people know Chris Shays personally. "He's a good friend of our family," says John Moeling, a Norwalk Realtor. "He found a temporary congressional job for my son. But moderate Republicans have lost their influence over the Bush Administration. So the question is, What's the best way to create some political balance? By continuing to support Republican moderates or by voting Democratic in the hopes they...
...year-old mom, was that the humid Florida climate was not good for the older woman's emphysema. Looking to head north to Delaware so that he and Maureen could be near their adult children, Rick, 60, a former police officer, ended his Internet search for a Realtor when he discovered Re/Max agent Kathy Sperl-Bell's website. Although he had never heard of her Seniors Real Estate Specialist (SRES) designation, he was so impressed with the info on issues affecting the "mature" client that he gave her a call. "We wanted a Realtor who could understand our need...
...estate agent is service oriented, but there's a world of difference between offering general services and anticipating the needs of a specific demographic. "This age group has very different concerns from [those of] a 30-year-old home buyer," says Tom Stevens, president of the National Association of Realtors. "Going to a Realtor with an SRES designation is like going to a medical specialist...
Considering the extra work and the fact that sales to the older market aren't generally quick turnarounds, why go after that clientele? Because it makes good business sense, says Realtor Dana Jordan, who works for the People's Choice agency in Tampa. "If I can earn their trust by virtue of my extra knowledge, I'll get more referrals." And more seniors will get the unique services they need...