Word: reaming
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...vineyards in the past 15 years, more and more wineries have learned that a distinctive label can be the decisive factor in selling a bottle. Artful packaging, most notably in California, has become almost as important in the industry as the vintner's art. Says Marshall Ream of the Santa Ynez Valley's Zaca Mesa Winery: "You've got to put on a better suit of clothes to be invited to the party...
...decoration a step further: emphasizing the artwork over the maker's name. Styles include art nouveau, abstract and realistic; at least one vineyard is putting photography on labels. Zaca Mesa uses several styles, clothing some of its varietals with twin panels of golden oaks and distant hills. Says Ream: "If you go into the supermarket-where the industry is headed-you want people to see the label from a distance...
...about 87 million people-voted in the November general election. Walter F.Mondale's campaign manager. James Johnson, has told reporters that the Democrats should be able to reverse their 1980 Josses if they can bring that percentage up to 57 or 58. Especially important in such calculations are a ream of electoral votes. Thirteen states that Reagan carried in 1980 have unregistered voters exceeding Reagan's respective margins of victory there, including Massachusetts, New York, and Mississippi...
...most part, around the most ludicrously easy courses, "guts," and those at the other end of the scale. The real ball-busters--Chem 20, Applied Math 110, Gov 10, and so on--have changed the direction of people's lives. They are not discussed frivolously. But in the ream of guts, every course has a funky nick-name and tales of casually attained honors grades to go with...
...Here," said the Foreign Car Driver, pulling a ream of paper from his pocket. "Read some Stephen Schiff. It'll keep you busy...