Word: reaps
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Dates: during 1980-1989
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Still reeling from the oil bust, financially strapped Texas cities are tapping revenue from a lucrative but neglected source: unpaid traffic tickets. Houston may reap more than $1 million this year by using the "Denver Boot," a device that immobilizes cars whose owners have three or more delinquent tickets. In Dallas the payment of nearly 140,000 fines could bring $18 million to its coffers, and a telecomputer is dunning scofflaws at a rate of 150 calls an hour...
Hollywood has found other ways to reap revenue from the burgeoning home- video market. Cassette viewers have started to find commercials preceding their movies: a Pepsi ad on Top Gun, a Nestle's commercial on Dirty Dancing and a Lee Iacocca "tribute" to Chrysler's Jeep vehicles on Platoon. Home- video executives say they are proceeding cautiously with ads, but proceeding. "We'll do more, but only if the movie lends itself to a product," says Alvin Reuben, a vice president of Vestron, which released Dirty Dancing...
...future course, though, is dim. Money for permanent national teams is nowhere in sight. Nor are N.H.L. owners lining up to lend their Gretzkys to the national Olympic efforts. Right now, in fact, the owners reap far more than they sow, with more than 20 Olympic veterans about to enter their organizations. The hottest rumor: star Soviet Defensemen Vyacheslav Fetisov and Aleksei Kasatonov might join the New Jersey Devils, a sublime irony after years of Soviet state-paid shamateurism...
...skating, Canada and the U.S. were still fighting over a solitary gold medal, ultimately lifted from the Canadian Brian Orser by the U.S. figure skater Brian Boitano to the gentle dismay of the hometown Calgarians. The Americans had to plow their way through nearly half the Games to reap just two medals: the 1,500-meter silver taken by Flaim, and a bronze won with a bobble and a splat by Figure Skaters Peter Oppegard and Jill Watson. The U.S. pair looked thrilled anyway, and the gold-medal spectacle of Soviet 5-ft. 11-in. Sergei Grinkov tossing...
...companies calculate that they will reap enormous benefits from their participation, some in direct sales, some in goodwill. Labatt Brewing has been getting almost unqualified public approval for its program of bringing the parents of Canadian athletes to Calgary to watch their children perform. Petro-Canada put up $35.6 million, on top of a $4.3 million sponsorship fee, to stage the trans-Canada torch relay that ended with the lighting of the Olympic flame Saturday.The company expects to realize a 2% increase in market share and an additional $221 million in annual revenues as a result...