Word: reardon
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However, immediately after the reunion there is usually a 3 percent "let-down" in giving, says Reardon...
...week-long visit to Harvard results in increased donations once alumni return home, say University finance officers. "The reunion has tremendous value" in reminding graduates of Harvard's programs and problems, which results in "residual benefits that run deeply for a long time past the event itself," says Reardon...
...anniversary year, the 25th, 35th, and 50th reunion classes not only hand over more donations than usual, but also tend to give larger gifts, says Reardon. "People who have a good time at the reunion pay it back significantly," says Briefer. "It wouldn't be worthwhile to run reunions if that weren't the case...
...Class of '61 has already donated $2.9 million to bring the entire College Fund kitty only $500,000 away from its $17 million goal, according to Reardon. The other two major reunion classes may pay a lower price to attend the reunion--$480 per couple--but their events cost Harvard less to run and their donations this year have dwarfed the reunions' costs. The Class of '36 has forked over $2.4 million to the College Fund; Harvard will treat them to a $180,000 shindig this week...
...development office, Harvard's central fundraising organization, can expect to capitalize on the reunion excitement even more. "My guess is that we will be getting a lot more back than seven fold [greater than the reunions' $905,000 cost]," says Reardon...