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Word: reasonableness (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...confronted by battalions of advertising and research "pros." She recalls them as gnomish little men who denigrated an audience of older women and told her that old "broads" and "gals" didn't want to see pictures of themselves. They smugly reiterated the Madison Avenue maxim: Youth is beauty. "The reason some men fear older women is they fear their own mortality," explains Lear, who despite the tumult plowed ahead and chose to remain a solo financial player to ensure her control of the enterprise. Kevin Buckley, the first editor during the bruising start-up, nonetheless credits Lear "as the first...

Author: /time Magazine | Title: FRANCES LEAR: A Maturing Woman Unleashed | 5/15/1989 | See Source »

...Price Waterhouse also had reason to celebrate. The court found that the firm had earlier been held to too high a standard of proof in rebutting Hopkins' claims. Thus, when the case is reheard in a lower federal court, Price Waterhouse's task will be somewhat less onerous. Instead of having to present "clear and convincing evidence" that it declined to promote Hopkins for nondiscriminatory reasons, the firm will only be required to back that claim with a "preponderance" of evidence -- a less rigorous standard...

Author: /time Magazine | Title: Law: A Slap at Sex Stereotypes | 5/15/1989 | See Source »

...have-nots are leery, and with reason. In recent years the Government has charged both American and United with violating antitrust laws by using the systems to put their competitors at a disadvantage. The Department of Transportation pressured American and United to reprogram their computers to eliminate so-called display bias. The agency accused the two airlines of rigging their systems so that their flight information received more display- screen prominence than competitors' flights. Richard Murray, who heads Texas Air's reservation network, has been urging the Government to force the major carriers to spin off their reservation systems. Says...

Author: /time Magazine | Title: Big Eagles and Sitting Ducks | 5/15/1989 | See Source »

Helping students to avoid the development of habits which can lead to such problems later in life is one reason why groups like Project ADD (Alcohol and Drug Dialogue) are popping...

Author: By Chip Cummins, | Title: Alcohol Use Now Leads to Problems Later | 5/12/1989 | See Source »

Mulvehal dropped to 110th in the 13-and-unders and a big reason for her lower ranking was because she couldn't afford to participate in national tournaments. Mulvehal eventually moved up to 77th, but not competing in enough national tournaments hurt her ranking...

Author: By Michael J. Lartigue, | Title: Being a Co-Captain is Only the Beginning | 5/12/1989 | See Source »

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