Word: reb
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Dates: during 2000-2009
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...something called rebaudioside A - Reb A for short - the best-tasting component of the stevia leaf, which has a profile very similar to sugar with respect to onset, intensity and duration of sweetness. Both Truvia and PureVia use Reb A as an ingredient, although Truvia's label lists it as "rebiana...
...This month Rabobank issued a report stating that, within five years, sales of Reb A in the U.S. would reach about $700 million. The auspicious prospects, Rannekleiv suggests, are related to the U.S. Food and Drug Administration's certifying Reb A as GRAS (Generally Regarded As Safe) last December...
...Cargill received certification and sells Reb A to beverage and food companies as an ingredient. Whole Earth Sweetener Co. also received certification; PepsiCo, which co-owns the PureVia brand, uses Reb A in Trop50 and SoBe Lifewater...
...Down the road, GRAS certification may indeed help build awareness of products containing Reb A. For now, it's Truvia and PureVia that are bringing stevia awareness to mainstream consumers, indirectly benefiting smaller stevia-sweetener companies...
...movie has torrents of words and goes heavy on macho posturing; at times it suggests a ragged off-off-Broadway play. And De Palma is not going for subtlety here: Flake, the craziest of the squad members, has a Confederate flag for his bedspread - he's a lunatic Reb. But Redacted pretty successfully sustains a dual level of hysteria (in its content) and disinterest (in its film-long framing devices). It's an amazingly vigorous work for a filmmaker who turns 67 on Sept. 11, and his strongest cinematic and political statement at least since Casualties of War, his Vietnam...