Word: rebrand
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Dates: during 2000-2009
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...private debates about whether they would fare better with a younger, more charismatic man at the helm (LibDem leader Sir Menzies "Ming" Campbell is 66). Yet youth and charisma have not enabled Tory leader David Cameron, 41, to unite his fractious party. Traditionalists are outraged by his efforts to rebrand the Conservatives as a more caring, green-tinged party. The Tory conference, which starts on Sept. 30 in Blackpool, a resort in northern England, promises the internecine warfare so conspicuously absent at Labour's jamboree...
...writing abilities, what supposedly made Davis and his company nervous about My December is the album's emphasis on "rock," which is even how iTunes refers to it. (Davis took over SonyBMG during the making of Clarkson's previous, and more pop, album, Breakaway.) In essence, Clarkson wants to rebrand herself, an extremely alarming move -- for record moguls, anyway -- when hit records are more imperative than ever to the life of the slowly expiring music business...
...TIME: A key element of your strategy appears to have been to rebrand the Conservative Party as a party that cares. You've used the phrase "compassionate conservative," which has a different resonance...
...town was in need of a lift when it bid for the Winter Games in 1998. As the bulk of Fiat's production moved away, the once-elegant city feared it might share the rusting fate of American carmaking capitals. So in the past decade, Torino has worked to rebrand itself as a center of scientific research and high-tech industry, and as a dynamic cultural destination. It boasts an archeological museum that possesses more artifacts from ancient Egypt - including the sarcophagus of Nefertiti - than anywhere outside of Cairo. The city's symbol, the Mole Antonelliana, a dome-plus-spire...
...property owners to borrow - to buy consumer goods or even bigger homes. Since 9/11, the isolated country has been seen as a safe haven; expats have returned home and the spectacular vistas of Peter Jackson's Lord of the Rings franchise have attracted tourists. Clark has worked relentlessly to rebrand the nation - to itself and the world - as "clean and green," creative, energetic and independent...